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Dear Readers,
In 1776 in "The Wealth of Nations", Adam Smith assumed that the price of goods had an effect on the demand for those goods, and not that the demand affected the price. Today, when we make bids on eBay or participate in reverse auctions, we can see that the price really does depend on supply and demand. However, many factors in the entire value chain have an effect on the price. In this issue of J&M Executive News, read how companies can optimise their pricing and increase profits.
We hope you enjoy reading this edition.
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| FEATURED TOPIC: Integrated Pricing |
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5 Tips for better Price Management along the entire Value Chain
In order to avoid losses, companies will have to adjust prices, discounts, bonuses and payment terms even faster than before. At the same time, they must not simply adjust prices operationally, but must have a strategic approach and see pricing as an integrated function. The following five tips show how this can be achieved. More...
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NEWS & EVENTS |
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Increasing demand for integrated marketing, sales and service projects
J&M intensified its market position for integrated management and IT consulting services significantly for the areas involving marketing, sales and services. In the past year, renowned companies such as GEA, Gelita, Astra Zeneca and Alnatura all placed their trust in the sales, service and marketing expertise of J&M for the first time. More...
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Deutsche Version
